Your CRM should fetch.
Sales Puppy is the CRM your reps open because they want to. Your puppy fetches leads, sniffs out intent, and does every chore nobody wants to do. You just close.
Free forever. No credit card. He came trained.
Globex opened your deck 3× today. Call now?
12 new leads matched your ICP — ranked by fit.
Built for reps who'd rather sell than type.
Every CRM dies the same death.
It's not a training problem. It's a joy problem — and a chore problem.
Reps don't update it
Data entry is a tax on selling. So reps skip it, guess later, or fill it in on Friday at 5:47pm.
So the data lies
Half your pipeline is fiction. Your forecast is fan-fiction. Deals you thought were hot are already cold.
So you buy another CRM
New logo, same problem. The tool wasn't the issue. The chores were.
Software you have to force people to use is broken software.
Adoption was never a training problem. It's a joy problem. Funware is software that earns its opens — because it does the work, and because it's a little fun to touch.
The old deal
- You work for it
- Friday admin ritual
- Adoption by mandate
- Forecasts by vibes
- Feels like homework
- Reps hide deals
The new deal
- It works for you
- AI does the chores in real time
- Adoption by delight
- Forecasts by signal
- Feels like a shortcut
- Reps show off deals
Six tricks. Zero chores.
He's a puppy because he learns your business — not because he's a toy.
Fetch
Matches new leads to your ICP and drops them in your queue, ranked.
Sniff
Reads signals across your stack to detect buying intent before your competitors do.
Nudge
Pings you the moment a deal starts to decay — with the next best move.
Tidy
Auto-logs calls, fills fields, and files notes. You stop typing; the record stays clean.
Learn
Trained on your product, pricing, and playbook in a week. He speaks your language.
Cheer
Celebrates every close — because closed-won should feel like a treat, not a ticket update.
Work that feels like play. Quota that feels like quota.
Gamification without the sugar rush. Every mechanic maps to a real outcome — pipeline built, deals advanced, revenue booked.
Streaks
Days logged, calls made, deals moved — small wins, stacked.
Best in Show
A leaderboard reps actually want to appear on.
Treats
Real rewards for closing motions, not vanity clicks.
Good Boy
The mascot reacts to pipeline health, so status is felt, not read.
Pay for outcomes, not seats you don't use.
Free forever for one rep. If your team doesn't open it every day, we don't want your money.
Puppy
One rep. One pipeline. The good bits.
- 1 user
- 100 contacts
- Pipeline & stages
- Basic Fetch
Good Boy
The team that actually uses the CRM.
- Unlimited pipeline
- Tidy (auto-log calls & fields)
- Nudge (deal decay alerts)
- Core integrations
Best in Show
For teams that want the whole nose.
- Everything in Good Boy
- Sniff (intent detection)
- Learn (custom training)
- AI coaching & forecasting
Whole Pack
For orgs replacing the incumbent.
- Custom Learn training
- White-glove onboarding
- SSO / SCIM
- Dedicated support
Things reps ask before they adopt.
